Register in the Track and Trace System

Register / Log In
carousel image

Digital Track and Trace

ALCOHOL
TOBACCO
WATER AND NON-ALCOHOLIC BEVERAGES
PHARMACEUTICALS
VETERINARY MEDICINES

What is Digital Track and Trace?

Digital Track and Trace by DigitalGate is a system developed to track the movement of products across all stages of the supply chain through the use of unique 2D DataMatrix codes

DataMatrix code

A DataMatrix code is a 2D code composed of black and white pixels arranged in a square or rectangular grid. Vertical and horizontal lines form the finder pattern in the “L” shape. Their overlap in the bottom left corner points to the first pixel from which the code is read.

  • DataMatrix codes can be either square or rectangular and contain any information coded in the form of letters, numbers, and symbols
  • Compared to a QR code, a DataMatrix code is more space-efficient due to its higher data density and has its own error correction mechanism — meaning it can be read even if damaged
  • Each DataMatrix code contains information about the product and a serial number. Such codes are secured with advanced encryption technologies, which makes them impossible to forge or alter.

The main purpose of Digital Track and Trace is to protect consumers from counterfeit, unsafe, and low-quality products

How Does Track and Trace Work?

The system records each product movement, starting from manufacturing or importing and ending with the purchase by the final consumer.

1. MANUFACTURER / IMPORTER

The manufacturer or importer applies DataMatrix codes to the packaging and sends the products to the distributor

2. LOGISTICS

Each movement of the product within the logistics chain is transmitted to the marking system

3. DISTRIBUTION

The distributor receives and scans the product batch, then sends it to the stores and supermarkets

4. RETAIL

When the store receives a new product batch, its employees scan the codes on the packaging and sell legal products through the cash register

5. CONSUMERS

At the moment of sale at the checkout, a 2D scanner reads the marking, and the DataMatrix code is withdrawn from product turnover

Stakeholder Benefits

For Governments

  • Increasing government revenue through full control of tax collection
  • Combating illicit financial flows by identifying contraband, counterfeit products, and violators
  • Protecting citizens’ health and safety by detecting and recalling counterfeit products
  • Simplifying bureaucracy and reducing operational costs through automated excise tax administration
  • Responding swiftly to market fluctuations and trends with real-time access to market data

For Businesses

  • Securing brand reputation by eliminating counterfeit goods
  • Protecting consumers and business reputation through effective product recalls
  • Improving inventory management with real-time tracking of goods movement
  • Streamlining product import and export through interoperability of the Digital Track and Trace system
  • Promoting fair competition via an efficient tax compliance mechanism
  • Engaging directly with consumers using built-in B2C communication tools

For Consumers

  • Safeguarding consumer rights, health, and safety through mobile-based product authenticity checks
  • Ensuring product authenticity with unique, secure marking codes
  • Facilitating returns and warranty claims with access to verified purchase data
  • Participating in marketing campaigns through integrated B2C tools